Designing products for the moments people are most vulnerable.

I'm Dru — a product design leader based in Gainesville, FL. I've spent the last several years focused on healthcare digitalization, translating clinically validated programs into experiences clinicians trust and patients return to.

How I work

I take ownership end-to-end: discovery, research synthesis, IA, interaction, visual, prototype, handoff, and the inevitable post-launch iteration. I care about the moments users are most vulnerable — the first session, the relapse, the unclear instruction — because that's where bad design does the most damage.

What I'm good at

• Zero-to-one product design in regulated environments
• Translating clinical and research protocols into product
• Behavioral design — habit loops, streaks, motivational scaffolding
• Design systems that hold up across long-running product surfaces
• Working closely with engineering and clinical/research stakeholders

Background

Most recently, I've led design at Lace AI — including the redesign of LACE (a two-decade-old auditory training platform used in audiology clinics), the launch of AI voice cloning for personalized training, and a zero-to-one tinnitus management product.