Dru Martin

00 · Executive Summary

I evolve clinically proven concepts into digital experiences that scale — not just across markets, but across lives.

Overview

With Lace AI Pro, I helped transform auditory training from an afterthought into the standard of care in over 1,000 Audiology clinics. The message? Hearing isn't just about the ears, it's about the brain.

I design systems end-to-end, from concept to execution, at speed. Systems that align teams, drive desired customer behavior, and capitalize on market opportunities.

In regulated healthcare environments where complexity is common, I design clear and compelling experiences throughout the customer lifecycle — from onboarding to adoption to expansion — with measurable impact.

My diverse expertise spans outcome-driven print, marketing, UI/UX, and front-end engineering. In my free time I explore my passion for music and visual arts.

Technology should elevate people. That's the work.

Selected Work

Case studies

Four projects from my time at Neurotone, building Lace AI Pro into the standard-of-care platform for auditory training in over 1,000 clinics.

AI Voice Cloning Initiative

Case Study · 01

AI Voice Cloning Initiative

Familiar Voice — personalization at scale in a regulated healthcare platform

Personalization improves clinical outcomes. Manual recording doesn't scale. I led the design of an AI voice cloning workflow that resolved both, becoming a primary market differentiator for Lace AI Pro.

AIRegulated/Healthcare0→1
Evolution

Case Study · 02

Evolution

0→1 — Legacy LACE to Lace AI Pro

Legacy LACE had no AI roadmap, no scalability, and a fixed content library. I led the 0→1 redesign into Lace AI Pro, from strategy to clinical validation, in under a year.

PlatformRegulated/Healthcare0→1AI
Gamified Retention

Case Study · 03

Gamified Retention

Training Map & Streaks — post-launch habit architecture

Patients needed 250+ exercises to reach clinical benefit. Most stopped before week two. I led the design of a behavioral retention system adapted from high-engagement consumer apps and tuned for a regulated healthcare context.

Behavioral DesignRegulated/Healthcare
Tinnitus Pro

Case Study · 04

Tinnitus Pro

0→1 Launch — a direct-to-consumer tinnitus therapeutic

No existing product to reference. A patient population that's anxious, often older, and burned out on solutions that didn't work. I led the design of Tinnitus Pro from scratch — guided sound therapy and behavioral support delivered direct to consumers.

0→1Regulated/HealthcareAI
Automated Case Study System

Case Study · 05

Automated Case Study System

Scalable Sales Enablement — PDF generation from structured content

Neurotone's sales team needed a growing library of clinic-specific case studies, each looking custom-made. I built a Node.js + Puppeteer system that generates print-ready 6-page PDFs from a single content file — zero manual layout, under 30 seconds to rebuild the full library.

Platform0→1
Beacon Certification App

Case Study · 06

Beacon Certification App

Partner Learning Platform — three-tier certification with no backend

Beacon's partner program needed a real certification experience, not another PDF. I designed and built a full-stack Next.js platform with progressive tier gating, sequential lesson locks, inline quizzes, and final assessments — with all state in localStorage and zero backend infrastructure.

Platform0→1
Beat Dagger

Case Study · 07

Beat Dagger

Browser Audio Tool — step-sequencer metronome and recording studio

A browser-based musician's tool I built for myself — record audio takes with a precision step-sequencer metronome running alongside, review your waveform, save named presets for different songs, and build a local library of recordings. No server. No sign-in. No installs.

0→1

Past Work

Work samples from a past life

I have more case studies on my Behance profile — print, marketing, and earlier UI work from before the Neurotone chapter.

View Behance profile →Behance portfolio preview

Testimonials

I've had the privilege of working with Dru at both SharpSpring and Neurotone, and I can tell you: he's the design leader you want when the stakes are high and the problem is hard. At SharpSpring he led UX across a complex marketing automation platform. At Neurotone, he translated clinical research into an AI-powered digital health product — owning product design end-to-end. In both cases he brought the same thing — genuine range across UX, design systems, and engineering collaboration, paired with an ego-free approach that makes teams better. Dru knows when to lead and when to support, and he reads that instinctively. In complex, high-stakes product environments, that kind of judgment is as valuable as any technical skill. If you're building a serious product design team, Dru is someone you build around.
Shane BouchardWorked with Dru at SharpSpring and Neurotone
I've had the chance to work closely with Dru at both SharpSpring and Neurotone, and he's one of those designers who really thinks like a product person. He doesn't just focus on the UI — he's always thinking about the bigger picture and how design decisions impact the product, the users, and the business. At Neurotone we worked together during the evolution of Lace AI Pro, where Dru played an important role in helping shape the experience as the platform grew into a scalable, AI-driven product used by over 1,000 clinics. He has a great ability to translate complex ideas into intuitive experiences, especially in a space like healthcare where there are a lot of constraints and moving parts. What I appreciate most about Dru is that he works well across teams. He collaborates easily with engineering, product, marketing, and leadership, and keeps everyone focused on building something that actually solves real problems for users. He's thoughtful about systems, not just screens, and that mindset has made a real difference in the products we've built together.
Josh JordanWorked on the same team as Dru at SharpSpring and Neurotone

Contact

Let's build something that lasts.

Location
Gainesville, FL